Tag Archives: Business Outcomes

Addressing the “Certainty Bias”: Core Principles to the Rescue

  Certainty bias? Indeed. Certainty bias is the term we use in reference to organizations’ tendency to demonstrate overconfidence in desirable outcomes while in fact operating in an environment of uncertainty. A lot of organizations are exposed to this phenomenon. Yours too, most certainty… no pun intended. The problem has some typical symptoms: Assumptions are… Read More »